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▼ Sonia Rykiel Opens Library-themed Store in Aoyama, Tokyo

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JAPAN TRENDS


Sonia Rykiel has opened a new store in Aoyama, the designer fashion district of central Tokyo. Located at the former Jil Sander Navy flagship address, the shop features a unique interior with striking red fittings and floor-to-ceiling bookcases.

The Japan branch is part of a global campaign. The designer’s flagship store in Paris recently featured 50,000 books as a pop-up makeover themed on the history of the Left Bank. A similar theme is going to transform the London store in May.

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In partnership with artistic director Julie de Libran, publisher Thomas Lenthal and artist André Saraïva, the launch is to present the Sonia Rykiel autumn-winter 2015 collection.

The two-floor, 165-square-meter Tokyo location features a carpet with artwork by Saraïva, as well as an exclusive fragrance created especially by Daniela Andrier.

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The new Sonia Rykiel boutique can be found at 5-2-12 Minami-Aoyama, Minato-ku.

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We’ve seen a growing interest in bibliophilic spaces in Tokyo.
Bookstore Junkudo began to offer special overnight stays for bookworms in 2014, while Mori no Toshi Shitsu is a book-themed bar in Shibuya that opened last year.

And although it’s now long-closed, Nakameguro was once home to Combine, a kind of hipster book lounge bar-cafe, for many years.



 

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