BUSINESS : Sonia Rykiel Opens Library-themed Store in Aoyama, Tokyo

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▼ Sonia Rykiel Opens Library-themed Store in Aoyama, Tokyo

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JAPAN TRENDS

Sonia Rykiel has opened a new store in Aoyama, the designer fashion district of central Tokyo. Located at the former Jil Sander Navy flagship address, the shop features a unique interior with striking red fittings and floor-to-ceiling bookcases.

The Japan branch is part of a global campaign. The designer’s flagship store in Paris recently featured 50,000 books as a pop-up makeover themed on the history of the Left Bank. A similar theme is going to transform the London store in May.

In partnership with artistic director Julie de Libran, publisher Thomas Lenthal and artist André Saraïva, the launch is to present the Sonia Rykiel autumn-winter 2015 collection.

The two-floor, 165-square-meter Tokyo location features a carpet with artwork by Saraïva, as well as an exclusive fragrance created especially by Daniela Andrier.

The new Sonia Rykiel boutique can be found at 5-2-12 Minami-Aoyama, Minato-ku.

We’ve seen a growing interest in bibliophilic spaces in Tokyo.
Bookstore Junkudo began to offer special overnight stays for bookworms in 2014, while Mori no Toshi Shitsu is a book-themed bar in Shibuya that opened last year.

And although it’s now long-closed, Nakameguro was once home to Combine, a kind of hipster book lounge bar-cafe, for many years.

October 29, 2015
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