JAPAN TRENDS
 
In about a month Japan’s is going to be pink: cherry blossom pink. The sakura season — in particular, cherry blossom viewing and picnics — is such a cultural phenomenon that that almost every retailer and brand seems to go cherry-blossom-crazy in an attempt to cash in on the mood.
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ROCKET NEWS
 
Here’s a hint, this fruity flavor comes before the cherry blossoms.
Morinaga Caramels are the perfect candy for when you’re craving something sweet, and their original packaging design from 1913 is a model case of “If it ain’t broke, don’t fix it.” Over the years a number of differe...

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ROCKET NEWS
These are just two of the reasons to love this awesome collaboration from Japan.
Pocky has teamed up with popular Japanese tea brand Gogo no Koucha (Afternoon Tea) for a unique collaboration that encourages consumers to play with both their packaging and its contents to create a uniqu...

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JAPAN TIMES
 
Danish brand Summerbird Organic, which recently opened a new store in Aoyama (5-5-20 Minami-Aoyama, Minato-ku), makes 100 percent natural chocolate that it claims is at the same level of culinary excellence as Champagne or oysters.
Its signature dessert, the Cream Kiss (¥600), comes...

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ROCKET NEWS
 
The electric energy of Pikachu tastes like puffs of crispy caramel.
Japanese snack manufacturer Tohato will be introducing a new product this spring, with one of the anime world’s most well-known characters bringing its star power into the mix.
The “Popcorn and Pikachu Snack” mixes ...

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ROCKET NEWS
 
Enlightenment gets even sweeter.
Last month, we looked at the hemp-infused chocolates being sold by one Kyoto candymaker which are shaped like the head of a Buddha statue. Of course, nutritionists say it’s important to eat a variety of foods, and that includes Buddha head-shaped swe...

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THE JAPAN NEWS
 
The Yomiuri Shimbun
Zoni soup containing mochi is the perfect dish to convey the history of Kinozen, a cafe in Tokyo’s Kagurazaka district that is famous for its anmitsu and matcha-flavored Bavarian cream.
Kinozen’s zoni features clear dashi broth and two squares of grilled, ligh...

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ROCKET NEWS
 
Do enjoy cold sake? Are you pleased by aesthetic design? Then we’ve found the perfect gift to treat yourself to!
 
Lovers of Japanese sake, more accurately called nihonshu in Japanese (the umbrella term “sake” actually refers to any alcoholic beverage), no doubt have their own favor...

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ROCKET NEWS
 
 
We certainly hope you enjoy looking at rows and rows of cute things, because that’s exactly what we have in store for you here!
 
Now, we know there are tons of really, really cute animal figures out there, but we’ve absolutely fallen in love with these hamsters produced by animal...

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ROCKET NEWS
 
 
The Rocket News reporter Meg ventures waist-deep in carbs to discover a new way to enjoy Subway — and she may never turn back.
 
Even in Japan, the global sub chain Subway markets itself as a more health-conscious alternative to fast food. So, it was with a small pang of guilt tha...

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