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▼ Japan Aims To Captivate Saudi Travelers With Spectacular Kingdom Events
- Category:Tourism
Japan and Saudi Arabia are nearing their 70th year of diplomatic ties, and the Japan National Tourism Office is gearing up to host additional exhibitions aimed at appealing to Saudi tourists, according to Daisuke Kobayashi, the executive director based in Dubai.
Daisuke Kobayashi clarified that there are currently no plans to establish a JNTO office in Saudi Arabia. However, he assured that the organization will maintain its efforts to promote Japan within the Kingdom, reflecting the increasing curiosity of Saudi travelers about the destination.
In December 2024, JNTO organized its inaugural event in Riyadh under the theme “Feel Your Four Seasons.” The exhibition showcased Japan’s rich seasonal offerings, highlighting unique experiences and luxury travel opportunities.
Expo 2025 Osaka, Kansai, scheduled for April, is expected to draw significant interest from travelers in Saudi Arabia and the wider GCC region.
Kobayashi noted that visitors from these areas often favor traditional Japanese experiences, such as staying in ryokans—Japanese-style inns that typically feature onsen (hot springs) and authentic local cuisine.
Additionally, the widespread appeal of anime and manga in the Middle East plays a major role in attracting Arab tourists to Japan.
Culturally, Kobayashi highlighted the shared values between Japanese and Arab traditions, which create a sense of familiarity and comfort for Saudi travelers exploring Japan.
Kobayashi revealed that the number of visitors from Saudi Arabia to Japan surged by 72.2 percent in the first half of 2024 compared to the same timeframe in 2023.
Daisuke Kobayashi clarified that there are currently no plans to establish a JNTO office in Saudi Arabia. However, he assured that the organization will maintain its efforts to promote Japan within the Kingdom, reflecting the increasing curiosity of Saudi travelers about the destination.
In December 2024, JNTO organized its inaugural event in Riyadh under the theme “Feel Your Four Seasons.” The exhibition showcased Japan’s rich seasonal offerings, highlighting unique experiences and luxury travel opportunities.
Expo 2025 Osaka, Kansai, scheduled for April, is expected to draw significant interest from travelers in Saudi Arabia and the wider GCC region.
Kobayashi noted that visitors from these areas often favor traditional Japanese experiences, such as staying in ryokans—Japanese-style inns that typically feature onsen (hot springs) and authentic local cuisine.
Additionally, the widespread appeal of anime and manga in the Middle East plays a major role in attracting Arab tourists to Japan.
Culturally, Kobayashi highlighted the shared values between Japanese and Arab traditions, which create a sense of familiarity and comfort for Saudi travelers exploring Japan.
Kobayashi revealed that the number of visitors from Saudi Arabia to Japan surged by 72.2 percent in the first half of 2024 compared to the same timeframe in 2023.
- 7/1 18:20
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