ROCKET NEWS


Looking for some cute kicks to get yourself ready for spring? Then it’s time to check out this collaboration between IROnna and Sanrio!

Sanrio hardly needs any introduction at this point—we assume that if you read RocketNews24, you probably know who owns the world’s cutest character, Hello Kitty. IROnna, on the other hand, might be a new name for you. The company, whose name is a pun on the Japanese adjective “ironna” (いろんな), which means “variety,” and the Japanese word for color “iro” (色), produces a variety of women’s shoes.

With this collaboration, IROnna is releasing a number of colorful shoes including both heels and sneakers.
 







But Hello Kitty isn’t the only character whose face you’ll be able to walk all over in these shoes. My Melody, Cinnamoroll, and even Gudetama are in the lineup, meaning there are probably shoes for just about everyone from the adorable to the ultra lazy!

Of course, shoes this awesome won’t come cheap. For example, the high heels below will put you back 39,960 yen, or about US$330. Fortunately for Sanrio lovers’ wallets, the other styles above are “only” 19,440 yen (about $160).









Unfortunately, none of the shoes are available yet and will only go into production after orders are received, with an expected shipping date sometime in February.

However, a special pre-order event is being held until January 12 at Isetan Shinjuku. If you make it to Shinjuku by January 5, you’ll also be able to purchase a special Hello Kitty iPhone cases which are printed on-site using a UV printer. If you can’t make it to the department store, you can order shoes on IROnna’s website. It looks like they only ship domestically, but you can probably use a reshipping service to get a pair (or ten) if you live outside Japan and happen to fall in love with any of this footwear.

Department Store Information
Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
160-0022 東京都新宿区新宿3-14-1
Phone number: 03-3352-1111
Standard hours: 10:30 to 20:00 /
New Year holiday hours: 10:00 to 18:00 (12/31), closed (1/1 and 1/2), 10:00 to 20:00 (1/3)