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Uniqlo’s Largest South Korea Branch Reopens After Five Years

  • Category:Shopping
Japanese retailer Uniqlo reopened its global flagship and largest store in South Korea on Friday, five years after shutting down in 2021. 

Located at the heart of Myeong-dong in Seoul, the store spans three floors and covers an area of approximately 3,254 square meters, making it the biggest one in the country.

It has around 42 checkout counters, 54 fitting rooms, and self-service tax-free zones for tourists. 

Uniqlo operates 16 flagship stores worldwide, with the Myeong-dong branch being the only one in South Korea. Other flagship branches include Tokyo’s 12-floor branch in Ginza. 

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The store features all of Uniqlo’s products as well as exclusive products that can only be found at the Myeong-dong branch. 

On the first floor, customers can customize their own t-shirts using various exclusive designs from local businesses and the neighborhood’s renowned coffee shops. 

Additionally, on the first floor, customers can find various core Uniqlo items as well as pajamas from popular characters like Hello Kitty and Snoopy. 

The second floor, which is dedicated to women and baby items, welcomes customers with a mini library that features not-for-sale books highlighting South Korea’s development in various industries such as film and fashion, creating a unique experience for residents and tourists. 

The third floor includes men’s collections as well as a section dedicated to repairs and remakes. 

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To celebrate the opening, Uniqlo is offering major discounts until Monday on some of its iconic products, such as its viral crossbody bag as well as its premium linen shirts. It will also give away freebies to those who shop during that period. 

The store is expected to draw large crowds on the weekend as customers take advantage of the discounts before the promotion concludes. 

Despite opening on a weekday, the store attracted many visitors, resulting in large queues that made customers wait around 15-30 minutes before entering. 

In 2019, South Korean customers boycotted Japanese products in a movement titled the ‘No Japan’ after Japan imposed export restrictions on core manufacturing materials. 

Uniqlo was one of the Japanese brands in South Korea that was heavily impacted by the boycott.

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The boycott, alongside the pandemic, made the store close in 2021. By 2022, the number of Uniqlo stores went from 190 to 127. 

Now, as the boycott fades and foreigners flock to Seoul, Uniqlo’s return to tourists’ beloved shopping neighborhood reflects the demand for Japanese products and the irreplaceable quality that Uniqlo presents at a reasonable price, competing with other popular local and international stores in the area like Musinsa Standard and H&M. 

The branch is open daily and is a five-minute walk from Line 4’s Myeong-dong station or a ten-minute walk from Line 2’s Euljiro 1 station. 
 
 

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