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▼ Toyota Strengthens Lexus Brand with Boat
- Category:Driving
Toyota Motor Corp. has unveiled in Tokyo a prototype for the first pleasure boat under its luxury car brand Lexus.
The hull of “Sport Yacht Concept” was created based on the Lexus design philosophy. The boat has two five-liter gasoline engines, which the Lexus car uses. It is 12.7 meters long and carries eight people.
Targeting wealthy consumers, Toyota aims to strengthen the image of the Lexus brand. “[Lexus] wants to be a brand that offers a more impressive experience than just a car,” Toyota Managing Officer Yoshihiro Sawa, who is in charge of the Lexus business, said on Friday. Toyota will consider commercializing the boat by expanding its size in the future to be about 50 percent larger than the prototype.
The hull of “Sport Yacht Concept” was created based on the Lexus design philosophy. The boat has two five-liter gasoline engines, which the Lexus car uses. It is 12.7 meters long and carries eight people.
Targeting wealthy consumers, Toyota aims to strengthen the image of the Lexus brand. “[Lexus] wants to be a brand that offers a more impressive experience than just a car,” Toyota Managing Officer Yoshihiro Sawa, who is in charge of the Lexus business, said on Friday. Toyota will consider commercializing the boat by expanding its size in the future to be about 50 percent larger than the prototype.
- May 29, 2017
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