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▼ Indonesia Links Smes To Japan Retail To Boost FMCG Exports
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Indonesia’s Trade Ministry has linked 30 small and medium-sized enterprises (SMEs) with major Japanese retailers to expand export access for Indonesian fast-moving consumer goods (FMCG), targeting one of Asia’s most demanding consumer markets.
The ministry partnered with the Japan External Trade Organization (JETRO) to organize business matching sessions between Indonesian SMEs and four major Japanese retail companies. The sessions focused on market access and compliance with strict Japanese standards.
Director General of National Export Development Fajarini Puntodewi said the initiative aims to align Indonesian products with Japanese quality, safety, and consumer requirements, to enable local suppliers to compete in a high-barrier, high-value market.
"We are bringing together Indonesian suppliers and Japanese retailers to align market standards so our products can meet Japan’s stringent requirements and consumer needs,” Puntodewi said in a statement in Jakarta on Wednesday.
Participating SMEs operate across furniture, homeware, cosmetics and skincare, pet care, and food and beverages, underscoring Indonesia’s push to diversify exports beyond commodities and the automotive sector.
The business matching was conducted through one-on-one meetings, allowing each SME to present flagship products, display samples, and negotiate prices directly with Japanese retail representatives.
Puntodewi said Indonesia and Japan have strong potential to deepen cooperation in furniture, home and living, wellness, personal care, and beauty products, which she described as emerging growth drivers in global supply chains.
"Beyond automotive, we see significant opportunities in home living, wellness, personal care, and beauty. We are optimistic Indonesian FMCG and creative products can help drive a rebound in 2026,” she said.
Indonesia’s non-oil and gas exports to Japan totaled US$14.08 billion in January-November 2025, down 17.91 percent from a year earlier amid global economic pressures, according to official data.
Despite the decline, longer-term trade trends remain positive. Total Indonesia-Japan trade grew 9.47 percent over the past five years, while non-oil and gas exports rose 8.82 percent.
Statistics Indonesia said total bilateral trade reached US$29.29 billion in January to November 2025, down 10.45 percent year on year, with Indonesia still posting a US$2.64 billion trade surplus.
Puntodewi said the government expects the business matching to produce concrete deals that can evolve into long-term partnerships, strengthening Indonesia’s position in Japan’s competitive retail market.
The ministry partnered with the Japan External Trade Organization (JETRO) to organize business matching sessions between Indonesian SMEs and four major Japanese retail companies. The sessions focused on market access and compliance with strict Japanese standards.
Director General of National Export Development Fajarini Puntodewi said the initiative aims to align Indonesian products with Japanese quality, safety, and consumer requirements, to enable local suppliers to compete in a high-barrier, high-value market.
"We are bringing together Indonesian suppliers and Japanese retailers to align market standards so our products can meet Japan’s stringent requirements and consumer needs,” Puntodewi said in a statement in Jakarta on Wednesday.
Participating SMEs operate across furniture, homeware, cosmetics and skincare, pet care, and food and beverages, underscoring Indonesia’s push to diversify exports beyond commodities and the automotive sector.
The business matching was conducted through one-on-one meetings, allowing each SME to present flagship products, display samples, and negotiate prices directly with Japanese retail representatives.
Puntodewi said Indonesia and Japan have strong potential to deepen cooperation in furniture, home and living, wellness, personal care, and beauty products, which she described as emerging growth drivers in global supply chains.
"Beyond automotive, we see significant opportunities in home living, wellness, personal care, and beauty. We are optimistic Indonesian FMCG and creative products can help drive a rebound in 2026,” she said.
Indonesia’s non-oil and gas exports to Japan totaled US$14.08 billion in January-November 2025, down 17.91 percent from a year earlier amid global economic pressures, according to official data.
Despite the decline, longer-term trade trends remain positive. Total Indonesia-Japan trade grew 9.47 percent over the past five years, while non-oil and gas exports rose 8.82 percent.
Statistics Indonesia said total bilateral trade reached US$29.29 billion in January to November 2025, down 10.45 percent year on year, with Indonesia still posting a US$2.64 billion trade surplus.
Puntodewi said the government expects the business matching to produce concrete deals that can evolve into long-term partnerships, strengthening Indonesia’s position in Japan’s competitive retail market.
- 21/1 18:01
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