Burger Chain Shake Shack to Open Second Store in Japan This Spring

  • Category:Cafe

TOKYO — Popular American burger chain Shake Shack is set to open its second store in Japan this spring, following the success of its first store which opened last autumn, The Sazaby League, the chain’s management company in Japan, announced in a press release.
The second store will be located at the new Atre Ebisu Nishikan shopping mall, expected to open near Ebisu station in Tokyo’s Shibuya ward this spring. The restaurant will feature a brand new design “fit for the Ebisu area,” that differs from the chain’s first store on Gaien Icho Namiki Avenue, the company said.
Details regarding the exact opening date, address or interior have not been released yet, though the menu is expected to be the same as the first store.
Shake Shack, the New York-born modern day “roadside” burger famous for its 100% all-natural, antibiotic-free Angus beef burgers, opened its first store in Japan on Nov 13 last year.  The store became popular among Japanese consumers, with over 400 people lining up for the opening day only. Two months on, the lines in front of the store do not seem to be any shorter despite the cold weather, at times requiring over an hour of waiting, especially on weekends.
Japan Today


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