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Nintendo Seeks Growth in Filmmaking

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TOKYO (AP) — Nintendo Co. is eyeing the movie business for growth.
Company spokesman Makoto Wakae said on Monday details are undecided but the work might be a theater release or a DVD.

Nintendo, which makes the Wii U home console and Nintendo 3DS hand-held machine, has licensed its game characters in the past, such as with its Pokemon movies, but it is now thinking about make its own film content.

It will not become a full-fledged film studio, but filmmaking is an area it has chosen for future investment of proceeds from selling its stake in the major league Seattle Mariners, planned for later this year, according to Nintendo.

Wakae said an announcement will be made, but even the details of the Mariners sale have not yet been announced.

Nintendo has seen its growth stagnate amid competition from smartphones and other devices, and films could revive interest in its franchise, which also includes The Legend of Zelda.

Nintendo reported a ¥24 billion loss for January-March, bigger than the loss it reported the previous year. For the fiscal year ended March 31, it earned ¥16.5 billion, down 61 percent from the previous fiscal year.
Recent Wii U sales have lagged rivals Sony Corp.’s PlayStation 4 console and Microsoft Corp.’s Xbox One, including the key year-end holiday shopping season.

After years of scoffing at the threat from smartphones, Nintendo did an about face last year and entered an alliance with DeNA Co. to develop games for mobile devices.

It has also said its new game platform codenamed NX will be launched globally in March next year.

In April, Nintendo of America said it is selling its majority stake in the Seattle Mariners to a group of minority owners led by new Chairman and CEO John Stanton.

Nintendo is selling all but 10 percent of its stake in the franchise and the regional sports network ROOT Sports. The deal is subject to approval by Major League Baseball, expected during league meetings in August.
 
 

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