JAPAN TODAY


 

 
TOKYO — UNIQLO on Wednesday announced that it has appointed Marin Minamiya as its first female global brand ambassador. She was 19 when she reached the summit of Mt Everest in May this year—the youngest Japanese national to achieve this feat.

UNIQLO said it will continue to support her through this partnership while working with her on product development and in corporate
social responsibility (CSR) and other initiatives to enhance customers’ daily lives through LifeWear.

Minamiya said, “I have always been a ‘UNIQLIMBER’ wearing UNIQLO’s clothes when I do climbing and training. Therefore, I am deeply honored to become a UNIQLO global brand ambassador. I’ve been a UNIQLO devotee for some time, relying on the amazing functionality of its clothing in the harsh environs of Everest and other mountains or when I’m training or simply out and about. I’m also impressed with the affordability and everyday comfort of these high-performance items. I look forward to drawing on my experiences in working closely with UNIQLO on product development and CSR while pursuing more adventures.”

Tadashi Yanai, chairman, president and CEO of Fast Retailing Co Ltd, said, “I am delighted to have Marin Minamiya become a UNIQLO global brand ambassador, not least because she is a student at my alma mater university. I am also very pleased that she was able to prove the outstanding performance of such LifeWear items as HEATTECH and Ultra Light Down in reaching the world’s highest peak. Her desire to keep taking on new challenges perfectly matches the relentless UNIQLO commitment to innovation. We look forward to collaborating with her to develop new LifeWear items that leverage advanced technologies while helping her to realize her dreams.”