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▼ Icy Vending Machine Rolls Out Free Drinks For SNS Exposure
- Category:Other
A vending machine made of ice is set up in Tokyo’s Shibuya Ward on July 18 and July 19 to promote Coca-Cola Clear. (Akifumi Nagahashi)
Amid the sweltering summer heat, about 300 parched people cooled down with a chilled Coca-Cola Clear from a vending machine made of ice in Tokyo’s Shibuya Ward.
The transparent version of the soft drink favorite was promoted with the 2.5-meter-tall dispenser on July 18 and 19 in front of the Shibuya 109 fashion building next to the famous scramble crossing.
Thirsty customers had to be quick, as the vending machine was available only for about two-and-a-half hours from noon on the first day, when the temperature soared to around 35 degrees, until the ice melted.
The first 300 arrivals received the 500-milliliter bottle for free in exchange for taking pictures of the vending machine or other scenes and uploading them on their SNS accounts, such as Twitter and Facebook.
“The slot of the vending machine was filled with water due to the violent heatwave,”said a public relations official.
Amid the sweltering summer heat, about 300 parched people cooled down with a chilled Coca-Cola Clear from a vending machine made of ice in Tokyo’s Shibuya Ward.
The transparent version of the soft drink favorite was promoted with the 2.5-meter-tall dispenser on July 18 and 19 in front of the Shibuya 109 fashion building next to the famous scramble crossing.
Thirsty customers had to be quick, as the vending machine was available only for about two-and-a-half hours from noon on the first day, when the temperature soared to around 35 degrees, until the ice melted.
The first 300 arrivals received the 500-milliliter bottle for free in exchange for taking pictures of the vending machine or other scenes and uploading them on their SNS accounts, such as Twitter and Facebook.
“The slot of the vending machine was filled with water due to the violent heatwave,”said a public relations official.
- July 20, 2018
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