Loading
Search
▼ Sony Forecasts Record Profit After Playstation 5 Launch
- Category:Other
Tokyo - Sony said Wednesday it expects a record net profit this financial year as fresh virus lockdowns continue to boost demand for games and consoles, including the recently released PlayStation 5.
Although the pandemic has hit many industries hard, the gaming sector has been one of the few to experience an unprecedented boom, with people seeking entertainment at home during successive rounds of restrictions.
The Japanese tech giant said net profit jumped 87 percent in April-December from the same period earlier, to 1.1 trillion yen ($10 billion).
The firm revised upwards its full-year sales and profits forecasts on the back of "higher-than-expected sales in all segments except for the pictures (movies) segment", it said.
PlayStation 5 sales reached 4.5 million units by the end of December, the company said, but pandemic-related supply problems have left many would-be customers empty-handed.
The demand has led to chaotic scenes at electronics stores when supplies do become available.
"We are so far on course to reach our planned sales target... for the current fiscal year, but we are not fully meeting strong demand from our customers," said chief financial officer Hiroki Totoki.
"It is quite hard for us to expand our production capacity due to the impact of the global shortage of semiconductors. We will do our best to bring as many units as possible to customers waiting for the PS5."
Sony's full-year sales are now projected at 8.8 trillion yen, up from 8.5 trillion yen forecast in October.
The firm, which also revised its annual forecasts up last quarter, hiked net profit outlook to a record 1.1 trillion yen for the fiscal year to March, from an earlier estimate of 800 billion yen.
The much-anticipated PlayStation 5 console hit shelves in mid-November, kicking off a head-to-head battle for holiday sales with the new Xbox from US rival Microsoft.
Sony expects to sell 7.6 million units by the end of March, hoping to beat the performance of the PlayStation 4 -- a goal analysts said it was on track to meet.
"PS5 got off to a steady start in general, selling well in accordance with its plan," said Hideki Yasuda, an analyst at Ace Research Institute in Tokyo.
"Initial shipping and marketing costs squeezed its earnings in the third quarter, but we should not be pessimistic so far," Yasuda told AFP.
As well as sales in the gaming sector, Sony's strong earnings were driven by strong demand for imaging sensors -- key parts for cameras in phones including models made by Apple and Huawei.
Sony's animation unit Aniplex also scored a box-office triumph with the anime epic "Demon Slayer", which in December became Japan's top-grossing film of all time.
"Although the film's contribution to such a huge company was limited, it helped boost Sony's brand image," Yasuda said, as the firm seeks to broaden its entertainment offering.
But it was not all smooth sailing, with Sony opting to pull the much-hyped Cyberpunk 2077 game from PlayStation stores in December after a flood of complaints over bugs and compatibility issues.
Sony shares, hovering around two-decade highs, have soared some 40 percent over the past 12 months and closed at 10,635 yen, up 1.62 percent, as the firm released the results just after the closing bell.
© 2021 AFP
Although the pandemic has hit many industries hard, the gaming sector has been one of the few to experience an unprecedented boom, with people seeking entertainment at home during successive rounds of restrictions.
The Japanese tech giant said net profit jumped 87 percent in April-December from the same period earlier, to 1.1 trillion yen ($10 billion).
The firm revised upwards its full-year sales and profits forecasts on the back of "higher-than-expected sales in all segments except for the pictures (movies) segment", it said.
PlayStation 5 sales reached 4.5 million units by the end of December, the company said, but pandemic-related supply problems have left many would-be customers empty-handed.
The demand has led to chaotic scenes at electronics stores when supplies do become available.
"We are so far on course to reach our planned sales target... for the current fiscal year, but we are not fully meeting strong demand from our customers," said chief financial officer Hiroki Totoki.
"It is quite hard for us to expand our production capacity due to the impact of the global shortage of semiconductors. We will do our best to bring as many units as possible to customers waiting for the PS5."
Sony's full-year sales are now projected at 8.8 trillion yen, up from 8.5 trillion yen forecast in October.
The firm, which also revised its annual forecasts up last quarter, hiked net profit outlook to a record 1.1 trillion yen for the fiscal year to March, from an earlier estimate of 800 billion yen.
The much-anticipated PlayStation 5 console hit shelves in mid-November, kicking off a head-to-head battle for holiday sales with the new Xbox from US rival Microsoft.
Sony expects to sell 7.6 million units by the end of March, hoping to beat the performance of the PlayStation 4 -- a goal analysts said it was on track to meet.
"PS5 got off to a steady start in general, selling well in accordance with its plan," said Hideki Yasuda, an analyst at Ace Research Institute in Tokyo.
"Initial shipping and marketing costs squeezed its earnings in the third quarter, but we should not be pessimistic so far," Yasuda told AFP.
As well as sales in the gaming sector, Sony's strong earnings were driven by strong demand for imaging sensors -- key parts for cameras in phones including models made by Apple and Huawei.
Sony's animation unit Aniplex also scored a box-office triumph with the anime epic "Demon Slayer", which in December became Japan's top-grossing film of all time.
"Although the film's contribution to such a huge company was limited, it helped boost Sony's brand image," Yasuda said, as the firm seeks to broaden its entertainment offering.
But it was not all smooth sailing, with Sony opting to pull the much-hyped Cyberpunk 2077 game from PlayStation stores in December after a flood of complaints over bugs and compatibility issues.
Sony shares, hovering around two-decade highs, have soared some 40 percent over the past 12 months and closed at 10,635 yen, up 1.62 percent, as the firm released the results just after the closing bell.
© 2021 AFP
- February 4, 2021
- Comment (2410)
- Trackback(0)
Comment(s) Write comment
cozaar 100mg cheap <a href="https://cozaaro.com/">cozaar united kingdom</a> cozaar 25 mg coupon
-
ceclor 250 mg online pharmacy Web Site
- November 20, 2022
cialis in canada [url=http://www.canadotcphar.com/]cheap cialis online canadian pharmacy[/url] buy viagra online at
canada.viagra <a href="http://www.canadotcphar.com/">online pharmacy usa</a> canadian pharcharmy online cialis
canada.viagra <a href="http://www.canadotcphar.com/">online pharmacy usa</a> canadian pharcharmy online cialis
-
cialis canada pharmacy Web Site
- November 20, 2022
viagra soft [url=http://www.canadotcphar.com/]canadian pharmacies without prescriptions[/url] drug online
viagra australia <a href="http://www.canadotcphar.com/">pharmacy rx one 60 mg cialis</a> canadian drug company
viagra australia <a href="http://www.canadotcphar.com/">pharmacy rx one 60 mg cialis</a> canadian drug company
-
cialis canadian pharmacies Web Site
- November 20, 2022
best place to buy viagra [url=http://www.canadotcphar.com/]us pharmacy cialis[/url] buy cialis online in canada
best canadian pharcharmy online <a href="http://www.canadotcphar.com/">online pharmacy medications</a> canada online drugs
best canadian pharcharmy online <a href="http://www.canadotcphar.com/">online pharmacy medications</a> canada online drugs
-
canadian pharmacy and viagra Web Site
- November 20, 2022
viagra for men [url=http://www.canadotcphar.com/]canadian pharmacy com[/url] cialis - canada
canadian-medications <a href="http://www.canadotcphar.com/">cialis-canadian pharmacy</a> online pharmacy viagra
canadian-medications <a href="http://www.canadotcphar.com/">cialis-canadian pharmacy</a> online pharmacy viagra
-
india pharmacy viagra Web Site
- November 20, 2022
online medications [url=http://www.canadotcphar.com/]canada pharmacy viagra[/url] purchase viagra professional
discount meds <a href="http://www.canadotcphar.com/">my canadian pharcharmy online</a> metoprolol
discount meds <a href="http://www.canadotcphar.com/">my canadian pharcharmy online</a> metoprolol
-
cheap viagra online canada pharmacy Web Site
- November 20, 2022
prescription drugs from canada [url=http://www.canadotcphar.com/]viagra from canadian pharmacy[/url] viagra 100mg price
buy pfizer viagra <a href="http://www.canadotcphar.com/">canadian pharmacy - viagra</a> low cost cialis
buy pfizer viagra <a href="http://www.canadotcphar.com/">canadian pharmacy - viagra</a> low cost cialis
-
discount canadian pharmacies Web Site
- November 20, 2022
buy medication without an rx [url=http://www.canadotcphar.com/]generic viagra online pharmacy[/url] canadian-pharcharmy
best price for viagra <a href="http://www.canadotcphar.com/">online pharmacies in usa</a> buy viagra new york
best price for viagra <a href="http://www.canadotcphar.com/">online pharmacies in usa</a> buy viagra new york
-
www.canadian pharmacy Web Site
- November 20, 2022
canadian online pharmacy viagra [url=http://www.canadotcphar.com/]canadian pharmacy and viagra[/url] buy cialis from canada
cialis on canadian pharmacy <a href="http://www.canadotcphar.com/">canadian pharmacy - cialis</a> cost of cialis at walgreens
cialis on canadian pharmacy <a href="http://www.canadotcphar.com/">canadian pharmacy - cialis</a> cost of cialis at walgreens
-
canadian pharmacy viagra online Web Site
- November 20, 2022
generic viagra india [url=http://www.canadotcphar.com/]northwestpharmacy .com[/url] international drug mart
canadian pharmacy - cialis <a href="http://www.canadotcphar.com/">cialis online canadian pharmacy</a> brand name viagra
canadian pharmacy - cialis <a href="http://www.canadotcphar.com/">cialis online canadian pharmacy</a> brand name viagra
-
internet pharmacy Web Site
- November 20, 2022
generic viagra pills [url=http://www.canadotcphar.com/]generic cialis online pharmacy[/url] viagra online generic
cialis coupon for pharmacy <a href="http://www.canadotcphar.com/">pharmacy rx one</a> viagra from a pharmacy in canada
cialis coupon for pharmacy <a href="http://www.canadotcphar.com/">pharmacy rx one</a> viagra from a pharmacy in canada
-
online pharmacy cialis Web Site
- November 20, 2022
canadian viagra online pharmacy reviews [url=http://www.canadotcphar.com/]canadian pharmacy for cialis[/url] canada online pharmacy
alternative viagra <a href="http://www.canadotcphar.com/">onlinepharmaciescanada.com</a> how to get viagra without a prescription
alternative viagra <a href="http://www.canadotcphar.com/">onlinepharmaciescanada.com</a> how to get viagra without a prescription
-
usa pharmacy online Web Site
- November 20, 2022
drugs without prescription [url=http://www.canadotcphar.com/]buy generic cialis canadian pharmacy[/url] how much does cialis cost
cheap celias <a href="http://www.canadotcphar.com/">online pharmacy without a prescription</a> 5 mg cialis canada
cheap celias <a href="http://www.canadotcphar.com/">online pharmacy without a prescription</a> 5 mg cialis canada
-
list of canada online pharmacies Web Site
- November 20, 2022
discount generic viagra [url=http://www.canadotcphar.com/]canadian pharmacies generic drugs online[/url] viagra prescription from canada
alternatives to viagra <a href="http://www.canadotcphar.com/">best canadian pharmacies shipping to usa</a> women viagra
alternatives to viagra <a href="http://www.canadotcphar.com/">best canadian pharmacies shipping to usa</a> women viagra
-
cialis from canadian pharmacies Web Site
- November 19, 2022
canada drug stores <a href="http://www.canadotcphar.com/">canadian pharmacies without prescription</a> order cialis online canada
cialis pharmacy Web Site- November 20, 2022