ROCKET NEWS
 
We bet your school backpacks were never this haute CUTEoure.
In Japan, the randoseru is a symbol of childhood. Children carry one of these hardy leather backpacks for all six years of elementary school, and they range from “quite pricey” to “eye-wateringly expensive”, depending on t...

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ROCKET NEWS
 
Anime News Network’s merchandise coverage sponsored by Tokyo Otaku Mode.The only organization strong enough to take on all the Godzilla and Unit 01 crossover merchandise is U.N. NERV’s Anti-Godzilla Division. The specialized unit has a modified logo, replacing NERV’s maple leaf with...

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JAPAN TRENDS
 
Japanese fashion brand Trove has created a series of what it calls Wa-Robe items (“wa” meaning Japanese).
The most exciting of these are three Star Wars Hanten, coming in designs featuring Master Yoda or the poster for the original 1977 Star Wars, now known as Episode IV: A New Hop...

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ROCKET NEWS
 
These wide-eyed kitties will watch you with every step while you enjoy the comfort of padded soles.
From marshmallows to Band-aids, cat-loving retailer Felissimo has all the cute kitty products we could ever ask for. Now they’ve found a way for us to get a feel for the world of feli...

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ROCKET NEWS
 
This year, the ajisai hydrangeas that bloom in June can blossom on your summer kimono along with some playful white cats.
Feline lovers in Japan and across the world know that when it comes to cute cat goods, nobody does it better than Japanese online retailer Felissimo. With a sect...

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JAPAN TRENDS
 
 
Coca-Cola has announced the “sumaho” (smartphone) vending machine. Though the name suggests a vending machine that sells phones, it is actually one that connects with a smart device and a dedicated app called Coke ON.
Vending machines are a fact of life in Japan. Especially in th...

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ROCKET NEWS
 
Because a true master swordsman recognizes the importance of skillful color coordination.
Late last year, Japanese kimono maker Kokichi decided to give a modern update to hakama, the billowy pats worn by samurai during the country’s centuries-long feudal period. By blending the styl...

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JAPAN TRENDS
 
Musician and fashion guru Hiroshi Fujiwara opened a new concept store, The Park-Ing Ginza, in an underground parking lot on March 24th.
 
The parking lot is located underneath the Sony Building at the Ginza-Sukiyabashi intersection on the edge of Ginza. The new store can be found o...

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ROCKET NEWS
 
Say “meow” to this creatively cute, must-have item!
 
The plum blossoms are now in bloom, which means spring is just around the corner. That doesn’t mean there isn’t still a chill in the air, though.
Felissimo, the brand that brought us these catpacks (cat backpacks) and cat-themed ...

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ROCKET NEWS
 
Now you can enjoy hanami cherry blossom views at any time of day.
Japanese company Citizen has just released a special watch ahead of the country’s springtime hanami cherry blossom viewing period.
Aimed at the female market, the limited-edition timepiece features a pretty pink face,...

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