JAPAN TODAY



 

Casio Computer Co Ltd has released the "ER-100" hearing assist earphones as the first product in its new earU brand, which aims to solve the problem of misunderstandings and stress caused by hearing difficulties.

According to Casio, in addition to earphone-induced hearing loss, there are many cases where, even if hearing tests show no abnormalities and words can be heard, it is difficult to accurately grasp emotional information such as intonation, pauses and tone, such as in noisy places like cafes or when wearing a mask.

Ryoichi Furukawa, general manager of new business development, explained, "When people pretend to understand when they don't fully understand due to hearing difficulties, it creates stress and communication breakdowns, leading to a decrease in happiness and productivity—a state known as 'Muffled Ear.' Hearing assist earphones will solve these problems."

Casio developed these earphones using digital sound control technology cultivated through its electronic musical instruments and other products.

Because they are open-ear type earphones that do not block the ears, allow for easier perception of distance and other nuances compared to closed-type earphones. Hearing adjustments are made via a smartphone app.

They are available in black and white and are priced at 49,940 yen (including tax) at the Casio online store.