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▼ Warner Music Japan and NBCUniversal Entertainment Japan Establish Partnership for Anime-Related Music
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This team-up between the two Japanese companies is expected to provide wider distribution and accessibility outside of Japan for anime-related music.
Warner Music Japan (WMJ) and NBCUniversal Entertainment Japan (NBCUJ) have officially joined forces for better mutual opportunities centered on anime-related music.
On December 12, it was announced that WMJ — the Japanese arm of Warner Music — and NBCUJ — the Japanese subsidiary of NBCUniversal in charge of primarily in charge of production and distribution of music and anime within Japan — had entered into a strategic partnership.
Through this, Warner Music Japan is aiming to “make a full-scale entry into the anime-related music business, which is rapidly growing both domestically and internationally.”
Hand in hand with this, NBCUJ will reportedly “leverage the power and reach of ADA” — the “global independent distribution and label services arm” of Warner Music — in order to “expand the distribution of its catalogs, and help its artists engage with existing and new fans around the world.”
Going more into the details, this partnership will effectively bring mutually beneficial results to the two companies.
For WMJ, it is expected to be in charge of the production and promotion of new releases by NBCUJ’s artists moving forward. In addition, it will also be given “the distribution rights for more than 9,000 works in [NBCUniversal Entertainment]’s music catalog”
WMJ will take on the production and promotion of new releases by NBCUJ’s artists moving forward.
It will also acquire the distribution rights for more than 9,000 works in [NBCUniversal Entertainment]’s music catalog,” which notably includes tracks found in anime. In addition, this also entails that it is set commence “digitally distributing these [songs] worldwide from early 2025, as well as handling the distribution and sales of physical products.”
Adding to this, the two labels are expected to also join forces in order to “expand opportunities for music tie-ins with anime projects.” Notably, this would also mean finding opportunities for the artists under WMJ to “contribute songs, such as opening and ending theme tracks, for NBCUJ’s titles.”
In order to provide the necessary support this partnership needs, WMJ has created an Anime Business Division, welcoming “industry-leading figures” such as Koichiro Natsume (former President and CEO of Aniplex Inc.) and Hiroyasu Shinohara (former Senior Executive Officer of TMS Entertainment Co., Ltd.) to serve as “external advisorsl.”
In addition, WMJ is currently working closely with NBCUJ in order to “expand and strengthen this team with specialized talent.”
“We are delighted to take a strategic step forward in delivering Japanese music to the world through anime, thanks to our partnership with NBC Universal Entertainment Japan (NBCUJ),” states WMJ President and CEO Takeshi Okada.
He notes how “the popularity of Japanese anime is exploding both domestically and internationally with fans increasingly connecting with it on social media and streaming platforms.”
With this, he acknowledges that this brings “an opportunity for artists to connect with new fans worldwide through music used in anime projects.”
“So this partnership will not only enable us to help bring NBCUJ’s catalog to the world through our global network, but also give our artists opportunities to further grow their careers by leveraging anime-related collaborations.”
Meanwhile, NBCUJ CEO and President Shoji Doyama emphasizes that “the perfect combination of anime and music is essential” in order to “deeply resonate with anime fans,” noting that the two companies’ team-up, “the collaboration between NBCUJ’s anime and Warner Music’s repertoire will bring excitement to fans around the world.”
“I am also delighted that songs by NBCUJ’s artists will reach even more listeners with the help of Warner Music’s global reach.”
Effectively, this partnership will enhance not only the sales and streams of these tracks but also their discoverability and wider accessibility for fans outside of Japan, especially in countries where anime is extremely popular like the Philippines.
Warner Music Japan (WMJ) and NBCUniversal Entertainment Japan (NBCUJ) have officially joined forces for better mutual opportunities centered on anime-related music.
On December 12, it was announced that WMJ — the Japanese arm of Warner Music — and NBCUJ — the Japanese subsidiary of NBCUniversal in charge of primarily in charge of production and distribution of music and anime within Japan — had entered into a strategic partnership.
Through this, Warner Music Japan is aiming to “make a full-scale entry into the anime-related music business, which is rapidly growing both domestically and internationally.”
Hand in hand with this, NBCUJ will reportedly “leverage the power and reach of ADA” — the “global independent distribution and label services arm” of Warner Music — in order to “expand the distribution of its catalogs, and help its artists engage with existing and new fans around the world.”
Going more into the details, this partnership will effectively bring mutually beneficial results to the two companies.
For WMJ, it is expected to be in charge of the production and promotion of new releases by NBCUJ’s artists moving forward. In addition, it will also be given “the distribution rights for more than 9,000 works in [NBCUniversal Entertainment]’s music catalog”
WMJ will take on the production and promotion of new releases by NBCUJ’s artists moving forward.
It will also acquire the distribution rights for more than 9,000 works in [NBCUniversal Entertainment]’s music catalog,” which notably includes tracks found in anime. In addition, this also entails that it is set commence “digitally distributing these [songs] worldwide from early 2025, as well as handling the distribution and sales of physical products.”
Adding to this, the two labels are expected to also join forces in order to “expand opportunities for music tie-ins with anime projects.” Notably, this would also mean finding opportunities for the artists under WMJ to “contribute songs, such as opening and ending theme tracks, for NBCUJ’s titles.”
In order to provide the necessary support this partnership needs, WMJ has created an Anime Business Division, welcoming “industry-leading figures” such as Koichiro Natsume (former President and CEO of Aniplex Inc.) and Hiroyasu Shinohara (former Senior Executive Officer of TMS Entertainment Co., Ltd.) to serve as “external advisorsl.”
In addition, WMJ is currently working closely with NBCUJ in order to “expand and strengthen this team with specialized talent.”
“We are delighted to take a strategic step forward in delivering Japanese music to the world through anime, thanks to our partnership with NBC Universal Entertainment Japan (NBCUJ),” states WMJ President and CEO Takeshi Okada.
He notes how “the popularity of Japanese anime is exploding both domestically and internationally with fans increasingly connecting with it on social media and streaming platforms.”
With this, he acknowledges that this brings “an opportunity for artists to connect with new fans worldwide through music used in anime projects.”
“So this partnership will not only enable us to help bring NBCUJ’s catalog to the world through our global network, but also give our artists opportunities to further grow their careers by leveraging anime-related collaborations.”
Meanwhile, NBCUJ CEO and President Shoji Doyama emphasizes that “the perfect combination of anime and music is essential” in order to “deeply resonate with anime fans,” noting that the two companies’ team-up, “the collaboration between NBCUJ’s anime and Warner Music’s repertoire will bring excitement to fans around the world.”
“I am also delighted that songs by NBCUJ’s artists will reach even more listeners with the help of Warner Music’s global reach.”
Effectively, this partnership will enhance not only the sales and streams of these tracks but also their discoverability and wider accessibility for fans outside of Japan, especially in countries where anime is extremely popular like the Philippines.
- 12/12 19:39
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