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In Japan, Generative AI Takes Fake Election News To New Levels

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Two leaders of a fledgling Japanese political party unveil a red logo reminiscent of Chinese Communist Party imagery.

A candidate campaigns in freezing weather wearing a tank top. Grannies vent in public about what they see as political nonsense. Or do they?

Whatever the outcome of Sunday’s Lower House election, the race will be remembered not least for having witnessed the full-blown debut of "AI slop" in Japanese politics.

As more voters in Japan turn to social media for political updates and policy debates, the internet is increasingly looking like a dumping site for fake and dubious news and content.

Behind the deluge of such content is the ease with which generative AI can create authentic-looking videos and the opportunities for anyone to make quick money, experts say.

Major social media platforms, such as YouTube and TikTok, offer financial rewards to channels with high numbers of views.

“The mechanism through which fake news and content of uncertain authenticity spreads hasn’t changed much since the previous election,” said Shinichi Yamaguchi, a professor at the International University of Japan in Niigata Prefecture.

“But what is decisively different in this election is how generative AI technology has advanced.”
 
 

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