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Nike Opens Museum 23 Tokyo, a Michael Jordan Digital Sports Space at Public Museum

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JAPAN TRENDS
 

Nike is celebrating the 30th anniversary of its range of Air Jordan 1 shoes with a special event, Museum 23 Tokyo.

Running from October 16th-18th, the free event will be held unusually at a public museum, the Museum of Contemporary Art, Tokyo.

Legendary basketball player Michael Jordan himself will make his first visit to Japan in 11 years.
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In the space, visitors can check out a reenactment of the court from the 1998 NBA Finals, when Jordan was named NBA Most Valuable Player Award for the sixth year running. Visitors can recreate those moments through a digital experience of Jordan’s now immortal performance in the final minute of the game.

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There will also be footwear on display from the full history of the Air Jordan series, as well as Jumpman Projection, a projection of photographs of Jordan crowdsourced from fans.

Participation is free but pre-registration is recommended, since places for some events are limited.

Similar promo events have already been held in Paris and New York.

 


 

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