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▼ Take a Whirlwind Tour Through The History of Japanese Schoolgirl Fashion
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Ever wondered how quickly junior high school fashion changes in Japan?
Look back over the shifts in junior high school (known as “JK” in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 and, er, 1684?
Produced by mobile phone provider NTT Docomo, this music video a whirlwind tour of teenaged girl fashion through the ages in just over a minute.
Not only fashion and clothes, it also showcases the various poses that different styles of JK girls have adopted across the years. Examples include (as rendered in the very directly translated English titles in the video) “finger-mouthing style”, “finger heart style” and “looking back beauty style”.
Look back over the shifts in junior high school (known as “JK” in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 and, er, 1684?
Produced by mobile phone provider NTT Docomo, this music video a whirlwind tour of teenaged girl fashion through the ages in just over a minute.
Not only fashion and clothes, it also showcases the various poses that different styles of JK girls have adopted across the years. Examples include (as rendered in the very directly translated English titles in the video) “finger-mouthing style”, “finger heart style” and “looking back beauty style”.
The cast is a nine-piece female idol group called Tokyo Performance Doll (TPD), which released their first album in January.
https://youtu.be/T3s7aToH_Ow
The video is a tie-up between NTT and Snow, a “video communication app” that is popular with this demographic. NTT wants young school students to use their phones and the app to create graduation photo albums to mark the end of the academic year.
These kinds of promotional videos are popular now. Another example was the recent music video made by Beams that charted fashion trends over four decades.
https://youtu.be/T3s7aToH_Ow
The video is a tie-up between NTT and Snow, a “video communication app” that is popular with this demographic. NTT wants young school students to use their phones and the app to create graduation photo albums to mark the end of the academic year.
These kinds of promotional videos are popular now. Another example was the recent music video made by Beams that charted fashion trends over four decades.
- February 25, 2017
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さらに、優良と感じられる仕上がりを維持しつつ、激安価格帯に収められている点は、この専門店ならではの強みといえます。偽物という言葉に左右されることなく、全体のバランスや自然な見え方が丁寧に構築されているため、違和感のない完成度をそのまま楽しむことが可能です。価格を抑えながらも再現性と完成度をしっかり両立させた存在として、日常の中に自然に溶け込む選択肢として高く評価されています。
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