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Google has started a promo campaign for the upcoming Pixel 7 lineup in Japan that's unusual and tasty.

The promo teases the Pixel 7's colors as potato chip flavors - Snow Cheese is the white (Snow) one, Hazel Onion is the dark sage-slash-olive (Hazel) color, Salty Lemon is the yellow (Lemongrass) variant, and Obsidian Pepper is the black (Obsidian) one.

People in Japan can enter the #GoogleChips challenge by Friday, September 23, to get a chance to win one of 2,000 boxes of these actual chips.

The Pixel 7 and 7 Pro are coming on October 6 with the new Tensor G2 chip, a refined Visor design with aluminum instead of glass, and alongside the Pixel Watch.