JAPAN TIMES



 

Shoichiro Toyoda, the honorary chairman of Toyota Motor who transformed the Japanese automaker into a leading global brand, died of heart failure on Tuesday, the company said. He was 97.

Toyoda, a third-generation scion of the founding family who inherited its stake in the business, is credited with establishing a culture of quality control at the firm, helping it evolve into a world-leading automaker. He was also responsible for pushing Toyota, which started as a loom manufacturer, to produce vehicles overseas.

Born on Feb. 27, 1925, Toyoda paved the way for the Japanese automaker to grow into one of the most globally recognized brands.

A grandson of Sakichi Toyoda, who founded the Toyota group, and son of Kiichiro Toyoda, the founder of Toyota’s predecessor Toyota Motor Co., Shoichiro Toyoda joined the company as a board member at just 27 years of age. He was named a managing director in 1961 for his endeavors in improving product quality.

He became executive vice president in 1972 and in 1981, and he was named president of Toyota’s sales organization.

Following a merger of production and sales organizations a year later, he took over the helm of the newly integrated Toyota Motor, going on to serve as chairman of the board from 1992 to 1999.

Toyoda propelled overseas production on the back of Japan’s economic growth, with Toyota, headquartered in Aichi Prefecture, setting up a joint venture with General Motors in the United States in 1984.

Plants in Kentucky in the U.S. as well as in Canada were built in 1986, significantly boosting the company’s production capacity. It was also in the 1980s when Toyota actively expanded beyond the North American market.

The auto giant currently has production sites all over the world, including Europe, China and Africa.

Following the family tradition of launching a new business each generation, Toyoda focused his efforts on the housing business. His grandfather Sakichi had started the manufacturing of looms and his father Kiichiro the production of automobiles.

The Toyoda-initiated business, known as Toyota Housing, is now a key unit of Prime Life Technologies, a joint venture between Toyota, Panasonic Holdings, and Mitsui & Co.

It has played a major role as Toyota tries to build next-generation cities that integrate electrified cars with housing.

Toyoda served as the head of the Japan Business Federation, the country’s biggest business lobby, for four years through 1998, grappling with reinvigorating a stagnant Japanese economy and carrying out administrative and financial reforms.

Even after leaving the board in 2009, Toyoda continued to have a heavy influence over the company, which is now one of the world’s largest automakers. Toyoda had been honorary chairman since 1999.

A native of Nagoya, he contributed to the development of the city’s economy, serving as chairman of the organization that hosted the 2005 World Exposition in Aichi Prefecture.

He also served as the head of Kaiyo Academy, an all-male boarding school he helped establish in Gamagori, Aichi Prefecture, which is modeled after a British private school.

Toyoda was inducted into the Automotive Hall of Fame in the United States in 2007.