THE JAPAN NEWS


 

MATSUYAMA — A character based on the Japanese river otter from Susaki, Kochi Prefecture, won this year’s grand prix award for yurukyara mascots on Sunday, topping about 1,400 rivals representing local municipalities and businesses.

Shinjo-kun, which was inspired by the Japanese river otter, received the most number of votes in its fourth try at the annual Yurukyara Guranpuri. The species is believed to have died out after last being spotted in the Shinjogawa river that runs through Susaki.

Hanipon from Honjo, Saitama Prefecture, was the second-most popular yurukyara — endearing characters created to attract publicity — followed by Chuppy from Soja, Okayama Prefecture.

The Susaki mascot wears a hat in the shape of nabeyaki ramen (ramen grilled in a pot), the city’s specialty. It ranked 14th when the mascot made its debut in 2013. It placed fourth for two straight years before winning the top prize Sunday.