ROCKET NEWS

 

Launch gorgeous digital fireworks into the night sky for each ice cream you finish. And try out the new summer flavor while you’re at it.

Japan has just entered its sweltering summer months, the perfect time to dig into some icy cold Häagen-Dazs ice cream. Summer over here is also a period filled with magnificent displays of fireworks, and few things in life can compare to watching beautiful pyrotechnics while enjoying an icy treat.

A time-limited Häagen-Dazs Hanabi Bar opened its doors to the public recently in the Tokyo City View Observation Deck, drawing people in downtown Roppongi Hills into its cozy interior, where customers can drink in the stunning panoramic view of Tokyo.

When night falls, videos of fireworks are projection mapped onto the bar’s large glass panels, simulating brilliant pyrotechnic explosions over the city. The light performances run four times every hour starting from 7 p.m. to 10:30 p.m., with each session spanning five minutes.
 

▼ Entry to the observatory costs 1,800 yen (US$16.40).

When the fireworks display is on, customers who finish their ice creams can insert their leftover ice cream sticks into a special box, causing a digital pyrotechnic to launch and flare up in the night sky.
 

▼ Visitors can purchase an exclusive brand new flavor
of Häagen-Dazs ice cream here: the Peach and Berry Juicy Bar.


 

Wrapped in an outer casing of mixed berry puree and a layer of soft white peach pulp, the creamy core’s mellowness and rich scent lifts the tasty dessert to luxurious levels. Bursting with refreshing fruitiness, this is one summer treat you’ll not want to miss.

As an added bonus, the first 50 customers each day dressed in pink to match the color of the new ice cream bar will receive a voucher allowing a one-time free entry into the observatory.

As the limited event only lasts until 3 June, those hoping to join in the fun will have to hurry before it’s all over. While lucky customers get to sample the new Peach and Berry Juicy Bar before everyone else, the fruity dessert will go on sale all over Japan starting on 5 June.

Häagen-Dazs fans might miss spring’s triple cherry blossom mochi ice cream, but with the snazzy Peach and Berry Juicy Bar, there’s a lot more to look forward to in summer.

Event information
Häagen-Dazs Hanabi Bar
Address: Tokyo-to, Minato-ku, Roppongi, 6-10-1, Roppongi Hills Mori Tower, Floor 52
東京都港区六本木6-10-1 六本木ヒルズ森タワー52階
Open: 1 p.m.-10:30 p.m. (Fireworks display 7 p.m.-10:30 p.m.)
Last entry: 10 p.m.