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▼ Kanagawa Enterprises Take On 'NY NOW Summer 2025' In Push For U.S. Expansion
- Category:Other
The global market for daily necessities is booming. Private research forecasts substantial growth from approximately $215.2 billion in 2025 to about $263.2 billion by 2030.
Recognizing this immense potential, Kanagawa Prefecture is actively helping its local small and medium-sized enterprises (SMEs) tap into the massive U.S. consumer market.
In August, the prefecture made a strategic move by hosting a "Kanagawa Booth" at "NY NOW Summer 2025," one of America's largest lifestyle trade shows, held from August 3 to 5.
Nine SMEs from Kanagawa participated, showcasing a diverse range of over 100 unique lifestyle products.
These included a fascinating daily calendar that doubles as a calligraphy experience, and a stylish shoulder bag crafted from authentic Japanese craft tape. The showcase proved to be a major draw, attracting numerous buyers and resulting in successful deals for many of the innovative items.
"Although it was our first time exhibiting, I am extremely satisfied that we attracted interest from far more buyers than I expected," commented Momoyo Stoby, representative of Momoyo Stoby Fashion, which develops and sells upcycled apparel using vintage Showa-era fabrics.
"We hope this opportunity would be leading to further appeal for a multitude of American people." This enthusiasm highlights the positive step forward for Kanagawa's talented local businesses.
Beyond the U.S.: A Test Sale in Paris, France
Kanagawa Prefecture's commitment to global market expansion doesn't stop with the U.S. Next February, the prefecture will conduct its first-ever test sale of lifestyle products and Japanese sake from Kanagawa in the European epicenter of style, Paris, France.
To introduce these unique items to the French audience, an experience event and tasting session are also scheduled. If you find yourself in the City of Lights, be sure to stop by and sample a piece of Kanagawa craftsmanship!
Recognizing this immense potential, Kanagawa Prefecture is actively helping its local small and medium-sized enterprises (SMEs) tap into the massive U.S. consumer market.
In August, the prefecture made a strategic move by hosting a "Kanagawa Booth" at "NY NOW Summer 2025," one of America's largest lifestyle trade shows, held from August 3 to 5.
These included a fascinating daily calendar that doubles as a calligraphy experience, and a stylish shoulder bag crafted from authentic Japanese craft tape. The showcase proved to be a major draw, attracting numerous buyers and resulting in successful deals for many of the innovative items.
"Although it was our first time exhibiting, I am extremely satisfied that we attracted interest from far more buyers than I expected," commented Momoyo Stoby, representative of Momoyo Stoby Fashion, which develops and sells upcycled apparel using vintage Showa-era fabrics.
"We hope this opportunity would be leading to further appeal for a multitude of American people." This enthusiasm highlights the positive step forward for Kanagawa's talented local businesses.
Beyond the U.S.: A Test Sale in Paris, France
Kanagawa Prefecture's commitment to global market expansion doesn't stop with the U.S. Next February, the prefecture will conduct its first-ever test sale of lifestyle products and Japanese sake from Kanagawa in the European epicenter of style, Paris, France.
To introduce these unique items to the French audience, an experience event and tasting session are also scheduled. If you find yourself in the City of Lights, be sure to stop by and sample a piece of Kanagawa craftsmanship!
- Test Sale: February 1 - 28 (Excluding Sundays and Mondays)
- Experience and Tasting Event: February 13 (Fri), 14 (Sat)
- Location: Takumi Flavours (101bis Quai Jacques Chirac, 75015 Paris, France)
- 3/11 19:26
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