JAPAN TRENDS


 

Sony has been developing an innovative new series of products called First Flight, a crowdfunding and retail platform for developing unique projects that you wouldn’t expect from the veteran yet staid electronics maker.

Examples so far include toio, a robotics engineering toy for kids, and Aromastic, a mobile scent dispenser and personal fragrance mood changer.

One of the most successful products to emerge from First Flight so far is the Sony FES Watch, a customizable designer e-paper wristwatch that generated a lot of excitement when it was first released.

Last year, a follow-up was announced and now the Sony FES Watch U is available on the market.

 

While technically not really a smartwatch, the second generation of the e-paper watch looks fantastic and works a treat, too. The multiple upgrades include a new premium steel frame and durable sapphire glass for the premium black version. Use the watch with the dedicated app FES Closet to customize the e-ink watch face in one of 24 stylish designs. You can also customize the band.

It comes in a choice of three colors (premium black, silver, white) and includes a chic cradle. You can store up to 24 designs and Sony plans to release more ways to customize the watch through updates to the app.

https://youtu.be/zSwG3DagSis

https://youtu.be/vRpp7gIxdgA

Currently only available in Japan, you can order the Sony FES Watch U via Japan Trend Shop.