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Elegance Through The Eyes of Daiho Yoshida

  • Category:Event
Daiho Yoshida, a fashion photographer who emerged in the 1960s, died at 82 on Feb. 10. An exhibition featuring his works titled “Keimyo-Syadatsu” (translated as “smart and refined”) will run through May 29 at the Hakone Museum of Photography in Hakone, Kanagawa Prefecture.

Yoshida made his debut in 1959 as an advertising photographer. He went to France for the first time in 1965 and signed an exclusivity contract with ELLE magazine — becoming the first Japanese photographer to do so.

Yoshida had his work published in “More,” “high fashion,” “an an” and other magazines while living in Paris and New York, and became a leader of Japanese fashion photography. Signature publications by Yoshida include “Paris vu par Daiho Yoshida” and “L’Art de Madame Gres.”

“I loved Daiho-san’s photos,” said Kenzo Takada, a global fashion designer who went to Paris around the same time Yoshida made his first visit to France. “His works had individual poetry.”

Takada said he asked Yoshida to take photos of two of his fashion pieces when he opened his store at Galerie Vivienne in Paris in 1970.

The current exhibition focuses on Yoshida’s works with two notable designers: Madame Gres, who is said to have represented the French elegant look, and Japanese designer Itsuko Ueda. The 41 photographs capture the worlds presented by these designers.

Preparations for the exhibition started around October last year — before Yoshida died — according to his daughter, Kayo. Yoshida went through the many photographs he had taken over almost 50 years and selected the best ones for the exhibition.

“My father was proud of having photographed the world of Madame Gres and works by Ms. Ueda,” Kayo said. “He used to say, ‘In a showing of my pictures to the public, I should first exhibit those photos of works by the prominent figures from the West and the East.’ We still have more [images], so we’d like to display them when we have the opportunity.”
 
 

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